Privacy Policy

Privacy Policy

Last Updated: November 4, 2026

This Privacy Policy describes how Patch & Willow ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from https://patchwillow.com (the "Site").

Collecting Personal Information

When you visit our Site, we may collect information about your device, your interactions with our website, and information necessary to process your purchases. We may also collect additional information when you contact us for customer support.

Device Information

  • Information collected: Web browser version, IP address, time zone, cookie information, pages viewed, search terms, and interactions with our Site.

  • Purpose: To operate our website, improve performance, analyze visitor activity, and enhance the shopping experience.

  • Source: Automatically collected through cookies, log files, pixels, and similar technologies.

  • Disclosure: May be shared with Shopify and relevant analytics or technology service providers.

Order Information

  • Information collected: Name, billing address, shipping address, email address, phone number, order details, and payment-related information.

  • Purpose: To process payments, fulfill orders, arrange shipping, provide order confirmations, communicate with customers, and prevent fraud.

  • Source: Information provided by customers during checkout.

  • Disclosure: Shared as necessary with Shopify, payment processors, shipping providers, and other service providers involved in order fulfillment.

Customer Support Information

  • Information collected: Name, email address, phone number, order number, and information provided in customer inquiries.

  • Purpose: To respond to questions, resolve issues, and provide customer assistance.

  • Source: Collected directly from customers.

  • Disclosure: May be shared with service providers assisting with customer support.

Minors

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided us with personal information, please contact us at support@patchwillow.com to request its removal.

Sharing Personal Information

We may share personal information with trusted third-party service providers to operate our business and fulfill customer orders.

For example:

  • We use Shopify to support our online store. Learn more at https://www.shopify.com/legal/privacy.

  • We share necessary order details with payment processors and shipping providers.

  • We may share information with analytics and advertising partners, subject to applicable privacy laws.

  • We may disclose information when required by law, legal proceedings, or to protect our rights.

We do not sell customers' personal information for monetary payment. Certain advertising-related disclosures may qualify as a sale, sharing, or targeted advertising under applicable privacy laws.

Behavioural Advertising

We may use personal information and website activity to provide relevant advertisements and marketing communications.

Depending on the services enabled on our Site, advertising and analytics technologies may include Google Analytics, Google Ads, and Meta advertising tools.

These services may use cookies, pixels, and similar technologies to understand website interactions and measure advertising performance.

For more information or to manage your advertising preferences:

You may also manage certain privacy preferences through the tools available on our website, where applicable.

Using Personal Information

We use personal information to:

  • Offer products and process purchases.

  • Manage payments, shipping, and order fulfillment.

  • Provide customer service and order updates.

  • Improve website functionality and shopping experiences.

  • Detect fraud and maintain website security.

  • Send marketing communications where permitted by law.

Lawful Basis

Where the General Data Protection Regulation (GDPR) applies, we process personal information based on one or more lawful grounds, including:

  • Your consent.

  • Performance of a contract.

  • Compliance with legal obligations.

  • Protection of vital interests.

  • Legitimate business interests that do not override your rights and freedoms.

  • Other lawful grounds where applicable.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill orders, provide customer support, comply with legal obligations, resolve disputes, and maintain business records.

You may request deletion of your personal information, subject to applicable legal and operational requirements.

Automatic Decision-Making

We and our service providers may use automated systems to detect potentially fraudulent transactions and protect our store.

These systems may analyze transaction details, device information, and purchasing activity.

Where applicable law provides rights relating to automated decisions that significantly affect individuals, customers may contact us to exercise those rights.

Your Rights

GDPR – European Economic Area

If you are located in the European Economic Area, you may have rights to:

  • Access your personal information.

  • Request correction or deletion.

  • Request data portability.

  • Restrict or object to certain processing.

  • Withdraw consent where applicable.

To exercise these rights, contact support@patchwillow.com.

Personal information may be processed or transferred outside your country, subject to applicable data protection requirements.

CCPA / CPRA – California Residents

If you are a California resident, you may have rights under applicable California privacy laws, including:

  • The right to know what personal information we collect.

  • The right to request access, correction, or deletion.

  • The right to opt out of certain sales or sharing of personal information.

  • The right to limit certain uses of sensitive personal information, where applicable.

  • The right not to be discriminated against for exercising privacy rights.

To submit a request, contact support@patchwillow.com.

We may verify your identity before processing your request. Authorized agents may also submit requests where permitted by law.

Cookies

Cookies are small files stored on your device when you visit a website.

Our Site may use several types of cookies, including:

  • Essential Cookies: Support checkout, shopping carts, and website functionality.

  • Performance Cookies: Help us understand website performance.

  • Analytics Cookies: Provide information about visitor interactions.

  • Advertising Cookies: Support relevant advertising and campaign measurement.

You can control or disable cookies through your browser settings or available website privacy controls.

Please note that disabling certain cookies may affect website functionality.

Do Not Track and Privacy Signals

Some browsers provide "Do Not Track" settings or other privacy preference signals.

We handle recognized privacy signals in accordance with applicable laws and the privacy technologies implemented on our Site.

Where required, we honor applicable opt-out preference signals, including Global Privacy Control.

Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, and misuse.

Payment transactions are handled through payment service providers. However, no online system can guarantee complete security.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business practices, technologies, or legal requirements.

Any updates will be published on this page with a revised "Last Updated" date.

Contact

For questions about this Privacy Policy, personal information requests, or privacy-related concerns, please contact us:

Store Name: Patch & Willow

Website: https://patchwillow.com

Email: support@patchwillow.com

Address: Delaware City, DE 19706, United States

Last Updated: November 4, 2026